Privacy Policy

What Information AMP Research Collects When You Visit Our PowerStep Store

AMP Research collects information to operate our site, respond to your inquiries, and improve your experience when shopping for PowerStep electric running boards, BedStep solutions, and truck accessories.

Information you provide directly:

• Name and email address when you submit a contact form or subscribe to AMP Research communications

Information collected automatically:

• Device type, browser, and operating system
• IP address and approximate location
• Pages visited, time spent on site, and referral source
• Product pages viewed (PowerStep models, BedStep accessories, BedXtender options)

This information is collected through cookies and analytics tools as described below.

Information from third parties:

• Affiliate tracking data from the Amazon Associates Program
• Analytics data from Google Analytics

How AMP Research Uses Your Information

We use the information we collect to:

• Operate and improve the AMP Research site
• Respond to your inquiries about PowerStep running boards, BedStep products, and installation questions
• Send communications you’ve opted into regarding new products, installation guides, and updates
• Analyze site traffic and user behavior to understand which PowerStep models and truck accessories are most popular
• Comply with legal obligations
• Maintain security and prevent fraud
• Track affiliate referrals when you purchase AMP Research products through our Amazon links

Cookies and Tracking Technologies AMP Research Uses

AMP Research uses cookies and similar tracking technologies to enhance your browsing experience and understand how you interact with our PowerStep and BedStep product pages.

Essential cookies: Required for basic site functionality, including navigation and access to secure areas of the site.

Analytics cookies: Google Analytics tracks site usage including pages visited (such as PowerStep Plug-N-Play, PowerStep XL, BedStep2, and BedXtender pages), session duration, and traffic sources. Data is aggregated and anonymized.

Advertising cookies: The Amazon Associates Program uses cookies to attribute qualifying purchases of AMP Research products to our affiliate links. This allows us to earn commissions when you purchase PowerStep running boards, BedStep accessories, or other truck products through our site.

You can manage cookies through your browser settings. Note that disabling cookies may affect site functionality and your ability to view certain product information.

How AMP Research Shares Your Information

AMP Research may share your information with:

• Service providers: Third-party companies that help us operate the site, including hosting providers and analytics services
• Amazon.com: As part of our participation in the Amazon Associates Program, we share affiliate tracking data when you click links to purchase PowerStep running boards, BedStep products, or other AMP Research accessories on Amazon
• Law enforcement or government authorities: When required by law or to protect our legal rights
• Business acquirers: In the event of a merger, acquisition, or sale of AMP Research assets

AMP Research does not sell personal information to third parties.

Data Security at AMP Research

AMP Research implements reasonable technical and organizational security measures to protect your information, including SSL encryption for data transmission. However, no method of transmission over the internet is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Your Privacy Rights When Shopping AMP Research PowerStep Products

Rights available to all users:

• Access the personal information AMP Research holds about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications about PowerStep products and truck accessories
• Request restriction of processing

GDPR Rights (EU/EEA residents):

• Right to access, rectification, and erasure of your personal data
• Right to restrict processing and data portability
• Right to object to processing of your information
• Right to withdraw consent at any time
• Right to lodge a complaint with your local supervisory authority

CCPA/CPRA Rights (California residents):

• Know what personal information is collected and how it’s used
• Know whether personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of personal information
• Request deletion of personal information
• Request correction of inaccurate information
• Limit use of sensitive personal information
• Non-discrimination for exercising your privacy rights

State Privacy Rights (Virginia VCDPA, Colorado CPA, Connecticut CTDPA, Utah UCPA):

Residents of Virginia, Colorado, Connecticut, and Utah have rights substantially similar to CCPA rights, including rights to access, correction, deletion, data portability, and opt-out of targeted advertising, subject to state-specific provisions.

How to exercise your rights: Submit a request by email to the address listed in the Contact section below, or use the contact form on this site. AMP Research will respond within 30–45 days. We may need to verify your identity before processing certain requests.

Children’s Privacy and AMP Research Truck Accessories

The AMP Research site is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided AMP Research with personal information, please contact us immediately and we will promptly delete it in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on the AMP Research Site

The AMP Research site contains links to Amazon.com where you can purchase PowerStep electric running boards, BedStep truck bed steps, BedXtender bed extenders, and replacement parts. AMP Research also links to other third-party sites for informational purposes.

AMP Research is not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit, including Amazon’s privacy policy before making a purchase.

International Data Transfers from AMP Research

AMP Research operates in the United States. If you access this site from outside the United States, your information may be transferred to, stored, and processed in the US. AMP Research takes steps to ensure adequate protections are in place for such transfers, in compliance with applicable law.

How Long AMP Research Retains Your Data

AMP Research retains personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

Contact form submissions are typically retained for up to 12 months. Analytics data regarding PowerStep and BedStep product page visits is governed by Google’s data retention policies.

Email Communications from AMP Research

If you subscribe to AMP Research communications, you will receive periodic emails about PowerStep electric running boards, BedStep truck bed steps, new product releases, installation guides, and updates. You may unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly at the address below.

Do Not Track Signals and AMP Research

Some browsers transmit “Do Not Track” signals. At this time, AMP Research does not respond to Do Not Track signals. We continue to collect information as described in this policy to operate our PowerStep and truck accessories site.

Changes to This AMP Research Privacy Policy

AMP Research may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or new product lines. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice. Continued use of this site after changes are posted constitutes your acceptance of the revised policy.

Contact AMP Research About Your Privacy

To exercise your privacy rights or ask questions about this policy, contact AMP Research at:

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information shared with third parties for their direct marketing purposes. To make such a request, contact AMP Research at the address above.

Consent

By using the AMP Research site, you consent to the collection and use of your information as described in this Privacy Policy.